Greg is a Full Member of the Market Research Society with 25 years experience in the industry and with particular strengths in continuous panels, Internet research and complex modelling. He is a regular speaker, and writer, on research panels and advanced techniques.
Greg has spent the last 8 years in online research working at YouGov, where he was MD in charge of Brand Index, and at GMI, for whom he set up and managed their European operations. Before that he established then sold his own agency (Aquiduct) which ran online panels and in-depth analytics for clients such as P&G and Wrigley's.
Greg is a true research innovator and his early career was spent at Taylor Nelson Sofres, where he rose to Development Director and was MD of its SMARTBase Development Division, and at AGB Research where as General Manager for FMCG he was on the senior management team that launched Superpanel - the world's most intensively validated consumer market measurement tool.
Contact Greg at: gregw@flyresearch.com or on +44 (0)20 3002 6806