Julia Karant has 11 years experience in market research. She started her career at MORPACE International followed by CFI Group and Holden Pearmain. Her speciality has been managing complex multi-country tracking studies for the likes of Nokia and O2, though she has worked with a number of other blue chip names, such as Vodafone, Ford, Centrica, Tesco Mobile, Capital One, BT, Marks and Spencer, Norwich Union and, more recently, Gala Coral and Ulster Bank.
Whist at CFI Julia set up from scratch a UK National Customer Satisfaction Index that tracks over 70% of consumer industries and allows companies to benchmark their performance against peers and best in class.
Julia has applied a range of advanced analytics, such as predictive modelling and conjoint analysis, in order to get the robustness and precision of results for her clients. She has wide ranging skills in both online and offline research, customer satisfaction, use of combined methodologies, ad hoc and continuous studies. Her meticulous approach to planning projects ensures everything runs smoothly!