Sabine started her career in market research at TNS-Secodip (Paris), providing marketing and retail insights to textile clients using continuous panel data. She later joined the custom side of the company, TNS-Sofres, where she worked on a variety of research issues, notably A&U’s, brand image and brand equity studies for packaged goods clients. She then spent several years in the US, working for Ipsos Marketing in New York.
She has helped her clients through all the stages of the innovation process: from uncovering white spaces in the market landscape to testing new concepts and products. She has worked on long term strategic research projects, such as consumer segmentation or brand positioning, as well as more tactical surveys, such as product line optimization. Sabine has an extensive experience of managing complex global research projects.
Sabine has a BA in Business Administration from ICN School of management (Nancy, France).