Article Index
Advertising Research
AD RESEARCH TEAM
POPULAR AD STUDIES
KEY ADVERTISING ISSUES
METHODOLOGIES
WHAT TO EXPECT
PRICING
QUOTE?

Typical Pricing

  • •        These prices are provided for guidance – we can probably price your project within 30 minutes but it will require some thought!
    •        Testing 3 storyboards monadically: a standard ad test with 3 cells of 200 would nail this and would cost c£5,000-£8,000
    •        Communication Check: 300 interviews with a 20 question survey would cost around £4,000-£6,000.
    •        We have also been able to devise creative research programmes that have delivered excellent insight for as little as £2,500 – the price of a focus group.
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