FlyResearch was one of the earliest to roll out a comprehensive mobile research solution and we've continued to develop a useful set of research tools and targeted sample options for the telecoms industry.
Our specialist Telecoms consultants provide strong industry knowledge and we're pleased to be helping organisations like Orange, INQ, Vodafone and T-Mobile.
PANELS
Specialist telecom consumer panels
If you need to understand customers better, Fly offer both mobile and online research panels and can target respondents in many different ways.
Pre-recruited mobile panels are particularly useful in pure mobile research at the moment, (whilst penetration of mobile internet usage is still rising to a mass market level), and these panels allow us to conveniently target relevant audiences quickly and efficiently. For example:
- Youth Panel - 16-35 year olds
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iPhone users
- Blackberry users
Unique "New Buyer" panel
Every month we can reach 5,000 people (in the UK) who we can verify have just bought a mobile phone in the last two weeks and we can ask them up to three questions...(in addition to providing you with information on their demographics and handset).
It's extremely useful for understanding current trends and motivationsin the market and we allow our clients to buy regular tracker questions or one off ad hocs.
Considering the targeting, the cost is extremely competitive at £1 per response, with no minimum.
B2B Telecom Industry Research - 18,000 strong professional panel
If you need to find out what the industry thinks we can help there too with either quantitative survey solutions or qualitative solutions ranging from online B2B focus groups to depth interviews as appropriate.
Our panel currently contains over 18,000 telecoms professionals globally. We're strongest in the UK, Europe, Asia, Pacific currently but do have around 500 in North America too.
We can pre-identify respondents by seniority, sector (eg operators, networks, handset manufacturers, regulators, infrastructure etc).
TELECOMS PRODUCTS AND SERVICES
Put the customer in the room - our live research workshops help you evolve faster
Telecoms is one of the fast moving industries and organisations that can generate and then assimilate customer feedback the quickest will tend to prosper. This is why we designed our customer in the room product.
Imagine you've sweated blood to gather your cross functional, multi country colleagues together finally in one room for a day. You've even got the agencies involved too. All the decision makers - in fact everyone, except the customer! We can put the customer in the room for you by pre-recruiting up to 500 consumers to be on tap to provide answers when you need.
Any time there's an argument about what customers would think, our Fly moderator will just fire off a question to the waiting group so you can settle the issue there and then and move on. Test ideas as they arise and make sure you only spend precious time discussing the ones that customers value. If you have knowledge gaps - fill them by simply asking.
Handset Design and Concept Testing:
Fly really understand the key drivers of choice with "handsets" and when coupled with our pre-attributed panels which allow us to pick relevant customers to research, we can shed great light on what makes the ideal handset.
Conjoint Analysis and Maximum Difference Scaling
To some extent these two statistical techniques simply extend our abilities in concept testing, but they really allow Fly to dig into what consumers want in a handset, or how to optimise price bundles.
MOBILE RESEARCH
Mobile Web Measurements
In many instances the best way to research the telecom industry is to conduct surveys on the mobile phone...for example what better way to track the impact of a mobile banner than in a mobile web survey completed there and then after the banner has been seen on the handset.
You can read a little more on mobile research here
Fly can assess:
- Mobile Web Profiling: get a profile of those browsing your website
- Mobile Applications Testing: our panel can assess new apps, especially utilising Fly's specialist iPhone users panel
- Mobile Advertising Testing: measure responses to banner ads and other communication via the mobile phone
- Brand Diaries: utilising the mobile phone as an instant diary for "real time" response when interacting with a brand or product, wherever they may be.
- Multi channel ad tracking: using mobile surveys to catch in-situ, any exposure to any brand message.
Market Measurement
And finally, we work with expert telecom analysts, CCS Insight, should you require market measurement or trend analysis covering the UK, USA, France, Germany, Italy and Spain.