Fly Research specialises in the mobile telecom sector with a unique array of survey tools utilising both internet and mobile phone browers.
This when coupled with detailed industry knowledge derived from our network of specialist and consultants (see our people) creates a perfect platform for clients and there agencies in this rapidly developing environment. Many have experienced this already (See our clients)
Specialist Telecom Panels:
Due to Fly's extensive online and mobile phone panels, specialist panels can be delivered, targeted to your needs, for example:
- Youth panel - 16-35 year olds
- iPhone users
- Blackberry Users
Interactive:
Use Fly's telecom attributed panels to put your group right next to your clients. "Fly on the wall" supplies a moderator and up to 300 of your target audience on-line....real interactive feedback.
Concept Testing:
Fly have worked with industry experts to really understand the key drivers of choice of "handsets". This when coupled with our pre-attributed panels creates definitive concept testing against nat rep or any selected target group.
Mobile Web Measurements:
In many intances the best way to research the mobile telecom industry is to conduct surveys on the mobile phone...thus creating real experience of working with this medium.
Fly can therefore assess:
Get a profile of those browsing your website
- Mobile Applications Testing
Our panel can assess new apps, especially utilising Fly's specialist iPhone users panel
- Mobile Advertising Testing
Measure responses to banner ads and other communication via the mobile phone
Utilising the mobile phone as an instant diary for "real time" response (where are you now??)
in-situ recording whilst exposed to various media/communication
And finally ....Market Measurement (in conjunction with our partners and industry experts CCS insight) detailed report available in UK, France, Germany, Italy and Spain.
For more information contact Liam Corcoran on 020 3031 8348 or at liamc@flyresearch.com