All Flyresearch people have at least 10 years experience (and probably more).

Because large, quoted research agencies must constantly deliver better and better returns to their shareholders there is a strong temptation to try and get away with staffing projects with the least experienced (i.e. cheapest) staff member possible.

flyresearch is privately held and our firm policy is to plump for experience.  This pays dividends in the design phase of a research project and especially in the analysis phase when it's important to have someone who's been around the block a few times adding insight to the raw data.

Ceasar Pacheco
Ceasar is a pioneer in Internet research and web panels with nearly 15 years of experience in the US, Canada and the UK. Ceasar began his career at (now) IPSOS in Toronto before moving to San Francisco where he ran the Interactive practice for Research International USA. From there he moved to London and became a key member of flyresearch’s early success. After another sojourn back across the pond, Ceasar has finally seen the light and moved back to flyresearch and Europe permanently. Ceasar works out of the Ireland office and is the "good-looking one".

Ian Davidson
Ian has a degree in Geography from Oxford University and an MBA from INSEAD.  He's spent over 12 years in market research and marketing at companies like Thomson Holidays and Nestlé, working in the UK, France, Greece and Spain.  Prior to joining flyresearch he was Head of Marketing at Opodo.com and responsible for managing a €40m online and offline European marketing budget and so has experience both on the client and the agency side.  Since joining flyresearch he has lost more hair. Top tip: as a second son he has a desperate need to please and so regularly under prices projects.

Dave Waddell
Dave studied Chemistry at Manchester before joining Mars Confectionery in their R&D department.  In the last 23 years he's worked in a variety of senior roles in sales, operations and human resources, most recently managing a team of 250 associates.  Dave was at the forefront of Mars' leading edge efforts to introduce process optimisation and has extensive experience of implementing quality control and improvement processes from Kanban to Six Sigma.  He is busy applying this knowledge now to the process of market research.  A keen advocate of chocolate, since leaving Mars and joining flyresearch, he has lost a stone.

Kelly Dyer
Kelly Dyer is our CTO. In his past career, Kelly was a consultant for Accenture and served as the technology team lead on numerous client engagements. He then moved into high tech start ups and helped build the technology and solutions for Infopia, Inc, first as the initial software engineer, and then as technology team lead and systems architect. After that, he founded and operated Inventory Source and SourceFuse, a provider of services and solutions for ecommerce merchants. Kelly holds an M.B.A from the Fuqua School of Business, Duke University, and a B.S. in Computer Science and Economics from Washington & Lee University.

Gautam Ghai
Gautam handles service delivery for the company and is focused on a variety of development projects. Prior to this, he was a consultant with E&Y India and worked on a range of assignments, with expertise in analysis of risk mapping, information security audits and process documentation / control testing for SAS 70 requirements. Like Ian, Gautam worked in online travel, though with Ebookers and he was responsible for Quality and SLA based deliverables for eBookers' offshore IT services team based in India. Gautam has also worked with the UN Security Council in Geneva (it's classified) and Quark Inc. He holds a degree in Information Technology (B.I.T.) from the University of Delhi.


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